Visual Designer based in OC/LA building visual systems & creative tools that think and play

00) Experiments

A collection of visual experiments exploring the friction between code & motion, utilizing HTML/CSS/JS, Figma, and generative AI.

01) WEST BBDO

BRANDING
ART DIRECTION

Internal swag for WEST BBDO, connecting its SF, LA, and Dallas offices through Wild West-inspired typography, graphic motifs, and art direction.

02) nonentity

EDITORIAL
THESIS

A thesis exploring the relationship between tool and human as well as ways to break, repurpose, and reconfigure default systems to ask what design looks like when it refuses to be passive.

03) IdeaStream

BRANDING
MOTION

Brand identity for IdeaStream: NextGen 2026, a business-building event for MIT startups.

04) MAK Center

BRANDING
ART DIRECTION

Identity for MAK Center for Art and Architecture, an experimental, multi-disciplinary center for works by the architect R.M. Schindler.
(self-initiative project)

05) Yutnori Generator

WEBSITE/CODE
POSTER

Generative tool creating random patterns inspired by the Korean game yutnori, with type & poster design series utilizing the tool.

06) Rare Matters Jewelry

BRANDING

Rare Matters, an artisan jewelry brand specializing in pieces that embrace the imperfection of natural beauty. (self-initiative project)

07) Seoul Living Design Fair

BRANDING
MOTION

Event identity and visual systems for Seoul Living Design Fair, the largest and oldest living design & lifestyle exhibition in Korea.

08) Pocketea

UI/UX
BRANDING

Pocketea "teacher in your pocket” is a gamified edtech platform that makes learning easily accessible for kids.

09) Wheels of Direction

WEBSITE
INTERACTIVE

Card deck connected to Ar.ena and a custom website that translates physical card movement in digital animations.

©Seoyeon Chloe Lee 2026